THE PERPETUAL TRUTHS OF SOUND INVESTING

What’s too complex to understand is too complex to invest in.
Good investors say ‘no’ more often.
The best advice about investing is to get the best advice about investing.
The past is easier to predict than the future.
Think risk before you think returns.
Diversification is no substitute for diligence.
Sound investing = quality + value
Investing in shares (pdf)
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Good investors say ‘no’ more often.

Good investors say ‘no’ more often.

Exposure to poor investments can impact your wealth as much as the good investments. That’s why we say ‘no’ a lot on behalf of our investors. A ‘yes’ comes from a rigorous research and a selection process which uncovers quality assets at good prices.

To be considered for our portfolios, a company must meet our strict quality test of having sound management, conservative debt levels, a clear business model and ability to deliver sustainable earnings. Our analysts conduct detailed financial analysis of a company, meet its management face to face, talk to their suppliers and customers, as well as review external research.

Similarly, our fixed income team never buys securities ‘off the shelf’ based on their credit rating alone. They conduct intensive analysis of the issuer, structure and underlying assets. They focus on the capital and liquidity risks to ensure the returns being promised adequately compensate for the risks.

Find out more about our investment philosophy

In 1886, our first Chairman was decided by weighing the directors, with the heaviest, James Reading Fairfax (later Sir James), duly elected.
While Sir James distinguished himself in the position, investors can be assured that the 14 subsequent Chairmen were chosen by even weightier criteria: intellect, leadership and experience.