THE PERPETUAL TRUTHS OF SOUND INVESTING

What’s too complex to understand is too complex to invest in.
Good investors say ‘no’ more often.
The best advice about investing is to get the best advice about investing.
The past is easier to predict than the future.
Think risk before you think returns.
Diversification is no substitute for diligence.
Sound investing = quality + value
Investing in shares (pdf)
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The best advice about investing is to get the best advice about investing.

The best advice about investing is to get the best advice about investing.

If you don’t have a clear financial plan or investment strategy then it can be hard to measure your progress and make decisions about your investments. A professional adviser can be invaluable not just for their knowledge and expertise, but the fact that they can provide an objective perspective that can help keep you on track to achieve your goals, particularly during turbulent times.

We offer our own comprehensive advice service through Perpetual Private Clients. Founded in Sydney in 1886 as Perpetual Trustees, we’ve helped generations of Australians invest, manage and protect their wealth through all market conditions. Our trustee experience and breadth of expertise means we can take a holistic approach to looking after our clients’ interests. As one of Australia’s largest trustees of charitable foundations and appointed representative for people unable to manage their own financial affairs, putting clients first is second nature to us.

Find out more about financial advice

Perpetual Trustees’ origins date back to 1885, the year Dorothea Mackellar, John Curtin and Ben Chifley were born.
Today, we remain independently Australian and committed to the time-proven investment principles and disciplines that underpin our trustee heritage.