THE PERPETUAL TRUTHS OF SOUND INVESTING

What’s too complex to understand is too complex to invest in.
Good investors say ‘no’ more often.
The best advice about investing is to get the best advice about investing.
The past is easier to predict than the future.
Think risk before you think returns.
Diversification is no substitute for diligence.
Sound investing = quality + value
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Sound investing = quality + value

Sound investing = quality + value

To pass our quality test, an investment must first produce tangible and sustainable earnings, have low debt levels, exhibit simple and transparent structures and be managed with skill and integrity.

Then, and only then, do we look at the price.

If this rare, high-quality investment is deemed to be under-priced given our analysis of it and the current market, it becomes a Perpetual investment.

Quality plus value. It’s not a new equation, but it works, and has done so for Perpetual for 123 years.

Find out more about our investment philosophy

Senior Estate Manager Max Thomas has worked at Perpetual since February 2, 1965.
And while he says much has changed in those 44 years, the notions of trust, dependability, safety and solidity will apply, like Groundhog Day (also February 2), perpetually.